2. Pricing Your Home
Buyers are much more savvy today than they used to be. They are able to research recent home sales, tax information, how much you paid for the property, etc. Buyers are subconsciously comparing the features of your home to other homes on the market (or recent sales). As a result, it is very rare that a buyer will pay more than market value. Research has proven that the best marketing in the world (even a lighted billboard on I-75) can not overcome an overpriced listing.
Automated home value sites (Why You Shouldn't Trust Zestimates) are rarely accurate. That is why we will meet you in your home to see first hand the features, upgrades, renovations you've made. We will then work with you to compare your home to recently sold properties. Identifying a price that will maximize your profit while still selling in the time frame needed.