Step 1: Creating a Great First Impression

"You never get a second chance to make a first impression."  
That's why we believe you should spend more time preparing to go on the market so you spend less time on the market. The goal is to maximize the amount of money you sell your home for while still selling in the time frame you desire.

1. Current Housing Market & Buyer Demand

The supply of homes compared to the demand by buyers is a key factor in determining whether it is a buyer's market (meaning advantageous for the buyer) or a seller's market (advantageous for you, the seller).  Generally, if there is less than 6 months of inventory the market is in your favor.  

Click on your City below to see real time housing market conditions.

2. Pricing Your Home

Buyers are much more savvy today than they used to be. They are able to research recent home sales, tax information, how much you paid for the property, etc. Buyers are subconsciously comparing the features of your home to other homes on the market (or recent sales).  As a result, it is very rare that a buyer will pay more than market value.  Research has proven that the best marketing in the world (even a lighted billboard on I-75) can not overcome an overpriced listing.

Automated home value sites (Why You Shouldn't Trust Zestimates) are rarely accurate.  That is why we will meet you in your home to see first hand the features, upgrades, renovations you've made.  We will then work with you to compare your home to recently sold properties.  Identifying a price that will maximize your profit while still selling in the time frame needed.

  

Get Your Home's Value Calculate Your Net Proceeds

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3. Home Staging

To make your home stand out over the competition we offer to have HGTV's professional stager, Georgia Home Staging, come to your home and offer her insight into what can be done with your home to make it appealing to more buyers. There is never an obligation to change anything or pay for the consultation, just suggestions.  By doing this, we have been able to sell homes much more quickly  than others on the market and sell homes that weren't able to be sold by other agents. Many times we are able to greatly improve the appearance of the home with minor changes to the house.

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Staging:

Before vs After

We feel you should spend more time preparing your home BEFORE going on the market so you spend less time ON the market.  

The goal is to declutter, rearrange furniture, repair deferred maintenance and spruce up your home so it will appeal to the largest group of buyers.  To help you with this process we provide you with our "90 Things You Can't Neglect When Selling Your Home" brochure and we invite our professional stager into your home for a FREE staging consultation.

Susan Shares Her Staging Experience

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90 Things You Cannot Neglect When Selling Your Home

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Selling Soon?  Learn More About Our Live Love Sold Strategy

4. Professional Photography

Approximately, 93% of buyers say that they use the Internet to help find a home.  Today, more than ever, how your home is presented online is probably the most important marketing tool.  That's why we have professionals photograph every home we list for sale.  And we are picky too... we've partnered with some of the best photographers in Atlanta.  Our philosophy is to go "all out" when it comes to doing what it takes to sell your home.

Why Professional Pictures Are Important 

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Point & Shoot Photos vs Professional Photos

Advanced Equipment to Showcase Dark Rooms or Small Rooms

Our professional photographers have invested thousands of dollars into equipment so that they can compensate for dark rooms, small rooms, and very bright rooms.  

Twilight Photography

Does your property have unique landscape lighting or a special outdoor fireplace feature?  Then twilight photography may be a great way to highlight this attribute and help you stand out above your competition.  

It's very important that you work with a professional to get the twilight shots just right. Miss that golden hour and your photos will be too dark and will actually hurt your chances of selling.  We are picky about who we hire to take our twilight photos.  We employ the best photographers in the area. 

Details Details Details

Have you invested in upgrades and features that are unique and need to be brought to the buyer's attention?  If so, our photographers will highlight these features with beautiful photos.  This will help you get more buyers interested in your home and helps to increase the amount buyers are willing to pay.

Drone Photography

Does your property have a feature that needs to be presented from above.  For instance, do you have an amazing backyard oasis, a lake fronting your property, or extensive community amenities?  If so, we will have a drone fly over your property and photograph these features which add value and make your home special to buyers.  

Gallery of Photography

5. Most Likely Time To Sell

Your first few weeks on the market is when the existing buyer pool is alerted that your home is for sale. This is when you have the best chance of selling.  Miss this window and only "new buyers" will be seeing your home.  Plus, the longer it sits on the market the more buyers think that there is something "wrong" with your home.

Next Step 👣

Marketing In Today's World

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